February 1, 2017 · Industrial Hoses And Fittings

Submitted by: Ileana Kane

The personal touch is what differentiates a good business from a great one. If you wish to grow a small business which is sustainable, you need to create relationships with consumers. With the help of video marketing, this isn’t difficult to do. Here are six tips to use in your video marketing for great success.

Turn to Satisfied Clients for Help

Let your clients sell your products and services and explain how they obtained value working with you. When a client uses his or her own words, the message increases in power. You’ll also pump up your success stories when you use video to deliver testimonials.

Greet Visitors to Your Site with a Video

Add a video to your main web site page or landing pages. When visitors arrive at this page, they receive a personal warm greeting delivered by you, allowing you to establish a connection immediately. In addition, as an entrepreneur, you’ll find this allows you to create a create a call to action which has more power.

Do a Video Interview and Post It on Your Site

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Sit down and record a short, quick interview, with a business associate or friend interviewing you, and use the interview technique as part of your overall marketing strategy. Interview experts or others who can provide value for the client, and post either the whole interview or just quick clips. Don’t limit yourself to just your site either. Post the video or clips on your blog or YouTube. When creating these interviews, you may find you wish to use the Problem, Solution, Benefit format, as it tends to be very successful.

Use Video Lessons

Video lessons are beneficial when done properly. Teach clients and prospects about the various products and services you offer. Make sure they are educational, however, rather than sales-y or you will turn people off.

Add a Video to Your Ezine

Adding video to ezines livens up the information, With the video, you’ll find viewers are more engaged and their attention span increases. The video makes them feel as if they are sitting right there with you.

Include Video in Your Press Releases

Press releases are designed to provide information. Videos allow you to present this information and tell a story in a rich and engaging manner.

Create a Video People Can’t Wait to Share

Viral videos help to promote your brand, doing so in an entertaining way. With a fun video, you’ll find others can’t wait to share it, passing along value when they do so. Don’t expect educational material to be passed along though, as this type of blatant marketing won’t go viral, in most cases.

Video marketing allows you to set your business (and you personally) apart from others in your field and creates instant rapport with customers. Once you see how much fun it is to create these videos, you’ll want to do more. For simple videos, Flip Video HP is great, while some prefer Animoto.com for adding pizazz to an otherwise boring production. Putting these videos on your site, your blog, and YouTube will pay off in a big way. This marketing technique is inexpensive and simple, and yet provides great value for your money.

Add video marketing to your overall plan today. Only use video when it helps to create a personal connection though. When you do, you’ll find your business benefits in every way.

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About the Author: Entrepreneur mentor Ileana Kane teaches ambitious entrepreneurs world-wide how to grow and expand a profitable business they love while making a positive impact. Grab my FREE Report 3+ Clients In 30 Days[or LESS] at:




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